Tonic (pronounced “tom-tok”) is a company that makes beef-fried rice that’s made with 100 percent plant-based ingredients, including vegetables and proteins.
The rice comes in two flavors, the Blue and Red varieties.
In a recent interview with The New York Times, Tonic CEO Robert Tyszczynski described the company as “going beyond traditional white rice.”
“We think that the future is going to be food and that we are going to do that by using plants in the way that we’re starting to do with our rice today,” Tyszykowski told the Times.
“That means not only that we use less meat and a higher protein, but that we also use fewer resources, not more.”
Tyszkiyss comments came during a visit to New York City’s Rockefeller Center to promote Tonic’s Blue Tonic Beef and Vegetable Rice.
According to Tyszyk, the company is aiming to produce a million Tonic T-shirts this year and will be in 50 markets by the end of the year.
Tyszyk said Tonic has plans to produce up to 5 million T-shirt sizes this year.
“As a company, we’re trying to build up our brand and our brand is the best in the industry,” he said.
Despite Tyszekyss efforts to improve on traditional white, Tysykoi is not without problems.
A recent report from the U.S. Food and Drug Administration (FDA) noted that the FDA has found that Tonic uses far more animal-based proteins than the average U.N. Food Standards Organization (FSA) standard.
Tyszyk has been quick to take responsibility for this problem, telling Bloomberg that the company does use organic ingredients in some of its products.
“I am a vegan, but I use vegan meat for all of my meals,” he told Bloomberg.
“So we use organic meats.
I do use organic meat in my recipes.
The FDA noted that Tyskos beef is also 100 percent beef.
The FDA also noted that although Tonic does use 100 percent natural ingredients, the FDA found that some of Tonic products were not listed as containing organic or non-GMO ingredients.
While Tyskiys claims to be committed to organic products, the food industry has long argued that animal products are just as good as synthetic substitutes.
The FDA did note that Tonics Blue T-Shirt and Tonic Shrimp Tonic are 100 percent vegan.
At a press conference on April 27, TYSZYKOS announced the company would be partnering with a major food industry group, the International Dairy Council, to promote the Tonic brand.
Tyskows company website lists the International Milk Producers Council as a key partner.
At a time when the vegan community is increasingly demanding more ethical food choices, Txszykowski says he believes Tonic can help change that perception.”
If we can do a lot to help people see the T-tacs as healthier and better for the planet and for animals, we will be able to have a much better impact,” he says.